Huawei is found on the higher end with Xiaomi on the lower side. Each of them appeals to users from different ends of the scale. What you might not know is that handset makers Huawei and Xiaomi both have their own stores. First, the overwhelming magnitude of the market requires crafting a strategy based on the Android stores’ fragmented nature, which helps you to reach users on the various platforms. The market provides immense benefits and opportunities for companies that can’t be found anywhere else once the hurdle is overcome.

Anyone attempting to do it alone will face never-ending challenges while trying to tap into China’s Android market. What system do you use for tying apps into the digital ecosystem?Īll of this is difficult to accomplish without a high-quality partner capable of showing the way to the other side.How do you integrate the relevant SDKs with apps or games?.How do you release the title across many stores at the same time?.Further than just dealing with Chinese administrative regulations, releasing material into the Android market faces other challenges. When developers first head to China, they often face intense challenges trying to break into the Android space. Many of those customers open and buy their services through mobile differently. The huge consumer base has access to dozens of various stores. Android Market Run-Down: Challenges and Opportunitiesīecause the Chinese Android market is immense, it is also fragmented. So what are some of the most significant opportunities and challenges in the Chinese Android market? What stores remain the largest and how are they different from each other? Let’s take a close look at the android market in China. This led to other Android stores emerging in the country. Not only is Google Play banned from the country, but so are many other major players. When you examine the fact that China has almost 800 million smartphone users, you can agree that the android market in the country is gigantic and has impressive prospects for advertisers. Still, the market isn’t the same as what you are used to in the United States. It accounts for more than 70% market share, based on facts from Statcounter. What’s even more important is that Android is the boss in China. In comparison, China internet users go online more frequently with mobile devices, creating a ripe region for marketers and developers alike. You must have a clear picture of the target audience and employ a partner that can take you where you want to go.ĭid you know that the citizens of China spend 4 hours each day online? This statistic comes to us from eMarketer and shows us how China only falls second to the U.S. Still, it also requires a high level of understanding of the economy. The android market in China offers the chance at success.

App store china mobile